The verticalization of platforms, also called unbundling, is a well-observed phenomenon in web2. Let’s look at how it works and what it means for web3! Horizontal versus Vertical Marketplaces While horizontal marketplaces allow customers to buy products from a broad range of categories (e.g. Amazon), vertical marketplaces focus on a specific niche (e.g. Zillow).
Future of NFT Marketplaces: Verticalization
Future of NFT Marketplaces: Verticalization
Future of NFT Marketplaces: Verticalization
The verticalization of platforms, also called unbundling, is a well-observed phenomenon in web2. Let’s look at how it works and what it means for web3! Horizontal versus Vertical Marketplaces While horizontal marketplaces allow customers to buy products from a broad range of categories (e.g. Amazon), vertical marketplaces focus on a specific niche (e.g. Zillow).